Community
Get Coached LIVE by Laura!
Morning Buzz events are virtual small-group coaching sessions, led LIVE by Laura Best. These intimate, encouraging sessions will give you space to explore your passions in work and life, give and get support and accountability and make meaningful new connections.
Passion Collective is a global community of Passion Seekers (also known as Passionados!) who are rediscovering and pursuing their passions in work and life. Founded in 2014 by Laura Best, the community brings together those who want to do more of what they love, regardless of geography, job title, or any other label.
Passionados share their experiences and encouragement through Passion Stories, Passion Chats, and regular Morning Buzz small-group coaching sessions.
At its heart, Passion Collective is about choosing what lights us up, supporting one another along the way, and using that energy to make a positive impact beyond ourselves.
Events
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Reignite Your Spark
California, here we come! ☀️ Ready to feel inspired in 2026? Come to NextUp SoCal's first event of 2026 - "Reignite Your Spark".
Special guests Passion Collective founder Laura Best and Kendra Doyel, President of Food4Less/FoodsCo, will teach attendees how to reconnect with what makes you come alive – without losing sight of the people and priorities that matter most.
Wednesday, January 21, 10am at Ralph's Corporate Office. -

Women Business Leadership San Diego
Join fellow WBL members in the San Diego area for breakfast and conversation on Thursday, January 22! WBL member Dr. Tonya Jackman Hampton will be on-site for this gathering alongside Laura Best, keynote speaker, author of Born to Buzz, and founder of Passion Collective, who will share her insights on leadership, passion at work, and the myth of fearless leadership.
Enjoy a relaxed morning connecting with senior women leaders, exchanging ideas, and leaving with fresh perspectives and new connections to kick off 2026 energized.
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Magers & Quinn
Join us on March 12 at 7pm CT at the legendary Magers & Quinn for a special evening celebrating Born to Buzz, the bestselling book from Laura Best, founder of Passion Collective.
Laura will be in conversation with Gloria Perez, President and CEO of Women's Foundation of Minnesota as they explore what it truly means to do more of what you love in your work and in your life.
Get Inspired
Passion Stories share the real journeys of people who are doing
more of what they love in work and life.
We've helped Passion Seekers all over the globe!
Passion Collective has always been about action. So, in 2019, we launched Atomic® Grants. We gave cash and coaching to 16 women from Ukraine to Cameroon, from Hawaii to Uganda.
In four years, we received more than 10,000 applications from over 50 countries, making it a Top 10 Grant for Women in the US. Two organizations, Atomic Data and Keystone Group International, helped us bring it all to life.
Our recipients turned their Grants into incredible programs, activities, organizations that are helping countless people today.
In 2023, after four incredible years, we closed the Grant program so that we could focus on our next chapter. However, the impact lives on!
"This grant changed the course of my professional and personal trajectory! So grateful for your support and the incredibly valuable resources it unlocked!"
- Sharmila Rao Thakkar