Book titled 'Born to Buzz' by Laura Best, with "spark" designs on the cover, subtitle 'How to Spark Your Passions (Without Quitting it All)'.
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Born to buzz.
How to Spark Your Passions

(Without Quitting
it All)

Get Your Copy Now

PASSION STARTS HERE!

A person is holding a book titled 'Born to Buzz' and a cocktail glass. The book's subtitle is 'How to Spark Your Passions (Without Quitting It All)'. There is a handwritten quote overlay that says, 'I adored this read! What I loved most was how philosophy, science, humor and real anecdotes from people's lives were weaved together.'

BORN TO BUZZ is the instant bestselling book at the heart of Laura Best’s keynotes on passion, leadership, and performance.

Grounded in twelve transformational Sparks that show how to weave passion into work and life without leaving behind those we love and lead, Born to Buzz combines science-backed insights, lived leadership experience, and real stories from "Passionados" who share the reality of rediscovering and pursuing what they love. Born to Buzz is energizing, uplifting, and unapologetically optimistic — a rally cry to live, work, and lead with more passion.

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Two women smiling behind a large photo frame prop that reads 'Born to Buzz' and 'Let's Buzz' at an indoor event.

“Born to Buzz is the rallying cry
that so many of us didn't know we needed."  

Jamie J Rudolph,
Chief Administrative Officer, U.S. Bank.

As Seen On WCCO-CBS!

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A Must read!”  

“It’s time for us to stop crushing ourselves in the process to win and calling it ‘ambition.’ This book will enable you to have real conversations about passion, identity, and fulfillment at a time when many people don’t feel they have permission to support each other or talk openly about their paths to thriving in work and life.”

Olivia Jefferson
Social Impact Executive

Born to Buzz speaks to what I value most as a leader: genuine curiosity and passion for making real change happen.

I've always believed 'culture is everything,' and Laura shows how when we create space for ourselves and our teams to bring their passions to work, we all benefit. Most of all, it reminds us that pursuing what lights us up isn't just for weekends—it belongs at the center of every workplace worth building."

Jamie Candee
CEO, Edmentum

Take a Peek…

What if the real problem isn’t a lack of gratitude, but a life that has stopped feeling like yours? In this excerpt, Laura talks about a struggle many of us share—but rarely name out loud.

Exclusive Clip Just for You

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