Not all rainbows and butterflies! How Allison Ballou followed her curiosity to change her path.

After the sparkle and fizz of party season, one might think finding your confidence is a doddle. However, many of us seem to be on a perpetual journey of finding our real voice or a version of confidence that feels right.

We'll explore this in our January "Buzz Session" event, led by Twin Cities professional coach, Allison Ballou - herself no stranger to career change.

Can you describe what you do?

I’m a coach who helps marketing and advertising professionals clarify their career aspirations, discover and appreciate their uniqueness & purpose and become stronger leaders in all areas of their lives.

Why is your approach different?

Although I offer advice, I’m not someone who just “tells clients what to do.” Research proves that alone doesn’t work. Together, through deep reflection, assessments and feedback, we discover what holds them back from being their true selves, where they shine and what really lights them up. I absolutely love this process. I bring in what neuroscience & other social sciences say about change & growth, giving my clients tools they can use themselves to get unstuck and operating at a higher level. 

What is it about working with professional women that you enjoy?

They are smart, fun and willing to try new things! I can’t tell you how much energy I have after a coaching call – even when we go through the darker places together. When I went through the process of trying to define my niche, it dawned on me that I had deep respect and understanding for the people that were around me during my years as a marketer. My niche was right under my nose and it took working through niche development with my own wonderful coach to wake up and see this. 

Can you tell us something about your background that helped you create the path you’re on today?

I worked in marketing for 15 years, yet I knew in the pit of my stomach that there was something more I longed to do, so I started a massive career exploration. I read a ton of self-help books on career, purpose, happiness. I volunteered, took classes, did informational interviews… and when I finally discovered coaching, everything just clicked into place. Even after leaving my first coaching class a little bewildered and disoriented, I knew I had to continue. As I learned more, I followed my curiosity – something I ask my clients to do. This landed me in a masters program and advanced coaching and leadership courses.  So here I am. The transition hasn’t been all rainbows and butterflies, and without being too clichéd, but the fulfillment I feel really does make it all worth it. 

Why should people RSVP to this event?

When someone is truly confident, there’s a peace and openness you feel in their presence – it’s like security. I want people to leave this event with new insights and concrete methods to find real confidence that helps them feel good about themselves. That, plus wine, food, meeting new people and all the proceeds go to the International Institute of Minnesota’s refugee Resettlement Program… it's just a great way to help others while also helping yourself. 

RSVP to the event here. 

Find out more about Allison here. 

Allison ballou, professional coach

Allison ballou, professional coach